It is easy to see why this market appeals to the local chefs Joe says make regular appearances in the aisles. Select goods from South America make an appearance in the store as well, however, the emphasis of Viet Hoa’s inventory is on those ingredients used across the many cuisines of Asia. Further along there is an entire area dedicated to baking needs along with an enormous assortment of noodles, preserved turkey meat and dried ground pork. Aloe, cabbages, and herbs sit in a cooler along a far wall, leading down an aisle that becomes increasingly more interesting as the selection slowly transitions from fresh fruits and vegetables, to quail and duck eggs, to an area stocked with crates boasting premium jellyfish, salted seaweed, and pickled leeks.Ī quick turn and you will find yourself in a new aisle, plastic bags holding every kind of dried mushroom one could hope for papering one side, sacks of flour- from tapioca to glutinous rice. Bananas are also in abundance, Thai, burro, plantain, and baby bananas sit adjacent to a multitude of coconuts. All variety of tuber and roots are present, including yucca, taro, malanga, and every color yam under the sun.
Customers are greeted first by the produce section, crates of fresh, golden-orange persimmons and massive, pebble-skinned jackfruit sit at the head of the space. Joe wanted to make sure visiting Viet Hoa was easy, working to combat the same inconveniences he had experienced as a restaurant owner.Įven if a visit to Viet Hoa may be a short drive away, one should plan on spending an ample amount of time getting lost amongst the vibrantly colored fresh fruits and vegetables, the sauce aisle that seems to go on for miles, and, best of all, the seafood counter.
The proximity to this major interstate and thoroughfare is what drew Joe to the location, as a large percentage of Viet Hoa’s customer base is from out of town. Situated in between the All Peddlers thrift store and Family Dollar on Preston Highway, Viet Hoa is located close to where Fern Valley Road meets Preston and less than five miles from I65.
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